A campaign to ensure your business blooms this Mother’s Day!

Flowers symbolise life, well-being and happiness; the very essence of what mothers strive to provide for their children. Therefore there is no greater or more classic gesture than saying thanks with flowers on Mother’s Day.

This Mother’s Day, the Melbourne Market in conjunction with Flowers Victoria has created a marketing campaign that is sure to make all mums feel the love. With your cooperation and support this sentimental and attention grabbing campaign will entice children; young and old to purchase blooms of love for mum!

The campaign will drive the key message “Send Blooms of Love to Mum this Mother’s Day”.  It will be supported with point of sale material together with a social media and online marketing directive via the following avenues:

  • Facebook & Instagram advertising
  • Websites – Melbourne Market & Flowers Vic

To make this campaign a success, we ask for the support of all florists and growers.  We are aiming to make the hashtag #bloomsformum go viral. So make sure you are following @flowersvic and @melbmarket on Instagram, and the Flowers Victoria and MarketFresh Facebook pages for all of the latest updates.  Share, like and hashtag away, in an effort to promote to your customers and the wider community, remember “Send blooms of love this Mother’s Day”.

To make this campaign work, we need the support of all Florists. We want to make the hashtag #bloomsformum go viral.  So jump on board and let’s do this together.

Don’t forget to check your business details on Find your local florist now.

Below are materials you can use in your business to promote the Mother’s Day!