Can you even Valentine’s without them?
Do it Right – Give Fresh Flowers
Flowers are the essence of romance! They are the true Valentine and a way of showing your love to that special someone. So, this year, the Melbourne Market and Flowers Victoria has created a campaign to remind everyone to ‘Give Fresh Flowers’. Seriously, can you even Valentine without them? Do it right on Feb 14.
The campaign will be live from for the first two weeks of February and will be supported with advertising in the following medians:
- Radio – Triple M, Nova 100
- Social Media – Facebook & Instagram sponsored advertising
- Market Fresh – link to direct the public to find their local florist
The campaign is a fun play on words, indicating that to be a true Valentine you must give flowers. We have developed a suite of images (4 different images) to signify some of the target audience in love:-
- Couple kissing
- Young couple walking hand in hand
- Surprise flowers
- Same Sex couple surprise flowers
The following campaign elements are available for all participating business to download and use:
- Point-of-sale posters – in the four themes
- Social media tiles – square, ideal for Facebook and Instagram
- Website banner
Use the point-of-sale of your choice to help drive your message of love this Valentine’s Day. Don’t forget to hash tag #DoItRightGiveFreshFlower.
Feel free to share, like and hashtag, to promote to your customers and the wider community. Don’t forget to tag and follow @flowersvic and @melbmarket on Instagram, and the Flowers Victoria and MarketFresh Facebook pages for all of the latest updates.
Don’t forget to check your business details on Find your local florist now.
Below are materials you can use in your business to promote Valentine’s Day!