Feel the love with fresh flowers this Valentine’s Day!


Romance begins with a glance, a twinkle of the eye, a cheeky grin and those first awkward moments.  Or now days, with a simple ‘swipe right’!

Either way, we all want to “Feel the Love” on Valentine’s Day. After all, don’t we all want to be surprised with flowers and swept off our feet?

So this year, the Melbourne Market in conjunction with Flowers Victoria have created a romantic and whimsical marketing campaign to tell a romantic tale.  This visually appealing and sophisticated imagery will grab attention and drive the public to buy fresh flowers.

The campaign will go live on Wednesday 7 February, driving the key message: “Feel the Love – Celebrate love with fresh flowers this Valentine’s Day”.  It will be supported with advertising in the following medians:

  • Radio – Triple M, Nova,
  • Facebook and Instagram advertising
  • Facebook viral tiles

To drive the message and make this campaign work, we need your help! Use the imagery provided and create your own take on the romance of the campaign, but most of all hashtag #Feelthelove. 

So make sure you are following @flowersvic and @melbmarket on Instagram, and the Flowers Victoria and MarketFresh Facebook pages for all of the latest updates.  Share, like and hashtag away, in an effort to promote to your customers and the wider community, remember #feelthelove

So jump on board and let’s celebrate love with fresh flowers.

Don’t forget to check your business details on Find your local florist now.

Below are materials you can use in your business to promote the Valentine’s Day!