Exports

Introduction

The export of Australian Flowers is a relatively new industry, but one that has expanded significantly since its early days in the 1980s. Today, the Australian Flower export market is valued at close to $70 million AUD.

Main Flowers Exported

The majority of flowers currently exported from this country are Australian natives. The unusual shapes and textures of natives have found increasing favour in the global market. Fashion trends have also favoured their use in commercial and domestic settings around the world. Banksia, Kangaroo Paw and Flannel Flower are just three of the favoured native "fashion stems" that have assisted Australia’s export figures to increase in the past decade.

Whilst many Australian Native Flowers are known for their striking form, such as Waratah and Dryandra, the most popular exported flower is Geraldton Wax. With a reputation of being long-lasting, its fresh fragrance and multitude of blooms makes it an excellent background or support flower for floral arrangements. Originating from West Australia, Geraldton Wax continues to gain popularity as importers become more familiar with its many different varieties and extensive range of colours and shades.

Unique Features of Australian Flowers

There is far more to Australian Flowers than their unique beauty. Australia has the oldest, and largest, collection of flora and fauna in the world, with some species surviving many thousands of years. Importantly, a diverse range of species and varieties has survived to be cultivated year round for global buyers.

With Australian Flowers reflecting their environment, their capacity to hold water has earned them an enviable international reputation for a long vase life. This is especially important for an export product and thanks to precision logistics and the hardiness of the product, Australian Flowers provide international markets with premium product and exceptional longevity.

The diverse geographical nature of the Australian continent and its different climatic zones sees a range of varieties grown in every state with West Australia, Victoria and Queensland the main growing regions.

Key Destinations

Japan was the first to import Australian Flowers. The Japanese culture’s love of vibrancy and colour within their celebrations encouraged the use of Australian Flowers. Today, Japan continues to be our number one importer. The Netherlands, with its famous Dutch flower auctions, also distributes millions of Australian Flower stems throughout the world each year. In recent years Europe and USA have increased their imports and are now close behind Japan as major importers.