What is the MMA?

The Melbourne Market Authority (MMA) is the key body responsible for managing the Melbourne Market, the state of Victoria’s central wholesale market for fruit, vegetables and flowers. It is one of six central wholesale markets in Australia.

The wholesale markets are where growers send or take their produce for sale to greengrocers and other fresh retailers, restaurants, wholesalers and provedores. Most central markets operate during the early hours of the morning so that produce can be delivered out fresh each day to meet consumers’ needs for market fresh produce.

The MMA is committed to promoting the benefits of market fresh produce and providing members of the public with information about where they can buy market fresh produce in their locality.