All mums deserve a treat this Mother’s Day!


This Mother’s Day, the Melbourne Market, Flowers Victoria and Flower Association have joined forces to create an industry marketing campaign that is sure to treat all mums this Mother’s Day.

The campaign creates a fun connection between a kid’s favourite treat: ice cream and mums favourite treat: flowers.  This unique and visually appealing campaign will remind children young and old to treat their mum and #buyabunch to show mum how much they care, this Mother’s Day.

Let’s all work together to drive this campaign and get the key message #buyabunch out to the public. The campaign message will be pushed out through the following media channels:

  • Social Media: Facebook & Instagram
  • Radio: Nova 100
  • Industry websites: Melbourne Market, Flowers Vic & Flower Association
  • Press release – to all media outlets to drive the message

The following campaign elements are available for all participating business to download and use:

  • Point of sale posters
  • Gift Cards
  • Social media tiles – both Facebook and Instagram
  • Website banner

We ask you to merchandise your store and online presence today with “Treat your Mum” this Mother’s Day and don’t forget to hash tag #buyabunch.

Feel free to share, like and hashtag, to promote to your customers and the wider community every mum deserves a treat this Mother’s Day. Don’t forget to tag and follow @flowersvic and @melbmarket on Instagram, and the Flowers Victoria and MarketFresh Facebook pages for all of the latest updates.  

Don’t forget to check your business details on Find your local florist now.

Below are materials you can use in your business to promote Mother’s Day!