Victoria’s climate is ideal for flower growing and hence produces around 40% of the national market for flowers. The Melbourne Flower Market was established in 1996 at the West Melbourne site and moved to its new location in August 2015. The Flower Market provides cut flowers in optimum condition for sale throughout Australia and for export.
Over 100 flower wholesalers and growers, and 700 florists trade in the Market on Tuesdays, Thursdays and Saturdays each week. The Market also houses an array of ancillary services such as warehousing for flower processing and giftware, and wrapping to meet all florists needs.